The Wild Atlantic Way has captured people’s imagination
In December 2015, Fáilte Ireland, the Irish Tourist Board’s Tourism Barometer reported how the Wild Atlantic Way was benefiting the self-catering sector:
The self-catering sector has benefitted greatly from increased overseas visitors. Close to two thirds (63%) of self-catering businesses welcomed an increase in visitor numbers in 2015, with a further three in ten (29%) seeing the same level of visitors. The overseas market, in particular, has shown strong growth, with 83% of businesses reporting more visitors from abroad. All key markets in Europe are good – Germany, France, Great Britain, Spain and Italy are all good, which is mirrored in overall figures for the country.
In particular, the Wild Atlantic Way continues to be a big draw to potential visitors – especially those from overseas. The joined-up marketing is enticing people to take their holidays and short breaks in Ireland. The overall promotion of Ireland overseas has been very well executed and broader concepts such as Wild Atlantic Way and Ireland’s Ancient East are well thought out and will have longevity. The Wild Atlantic Way has caught the imagination especially in France and Germany.
Ballynoe House offers self-catering accommodation and is situated on the Wild Atlantic Way, just outside of Clonakilty in West Cork. Using Ballynoe House as a base, it is possible to easily explore the Haven Coast section of the Wild Atlantic Way between Kinsale and Bantry.